Velvet Movie Ticketing App
Velvet was conceived as a next-generation movie ticketing app designed to simplify how people discover, book, and enjoy films. Current ticketing platforms often feel cluttered, transactional, and uninspired. Velvet’s mission was to create a premium, user-first experience that feels as immersive as the movies themselves.
The goal of this project was to design a mobile-first app that balances bold cinematic visuals with frictionless navigation, streamlining the process from discovery to checkout while highlighting the cultural excitement of cinema.
This was developed as part of the Purdue UX/UI Certificate Program, where I explored how generative AI could accelerate ideation in wireframing and prototyping. Working independently, I conducted research, wireframing, prototyping, and visual design, shaping Velvet into a concept that pairs cinematic energy with UX clarity.
Velvet Movie Ticketing App
Velvet was conceived as a next-generation movie ticketing app designed to simplify how people discover, book, and enjoy films. Current ticketing platforms often feel cluttered, transactional, and uninspired. Velvet’s mission was to create a premium, user-first experience that feels as immersive as the movies themselves.
The goal of this project was to design a mobile-first app that balances bold cinematic visuals with frictionless navigation, streamlining the process from discovery to checkout while highlighting the cultural excitement of cinema.
This was developed as part of the Purdue UX/UI Certificate Program, where I explored how generative AI could accelerate ideation in wireframing and prototyping. Working independently, I conducted research, wireframing, prototyping, and visual design, shaping Velvet into a concept that pairs cinematic energy with UX clarity.
Velvet Movie Ticketing App
Velvet was conceived as a next-generation movie ticketing app designed to simplify how people discover, book, and enjoy films. Current ticketing platforms often feel cluttered, transactional, and uninspired. Velvet’s mission was to create a premium, user-first experience that feels as immersive as the movies themselves.
The goal of this project was to design a mobile-first app that balances bold cinematic visuals with frictionless navigation, streamlining the process from discovery to checkout while highlighting the cultural excitement of cinema.
This was developed as part of the Purdue UX/UI Certificate Program, where I explored how generative AI could accelerate ideation in wireframing and prototyping. Working independently, I conducted research, wireframing, prototyping, and visual design, shaping Velvet into a concept that pairs cinematic energy with UX clarity.
Context
Overview
The challenge was to redesign the movie ticketing flow into something intuitive, visually striking, and engaging.
Problem: Many existing ticketing apps prioritize utility but lack visual appeal, making them feel transactional rather than immersive.
Goal: Build a mobile-first ticketing experience that feels cinematic, premium, and effortless to use.
Outcome: A conceptual ticketing app that delivers an engaging discovery-to-checkout journey with bold visuals, smooth navigation, and a strong brand identity.
My Role
Led UX/UI design, user research, wireframing, prototyping, and high-fidelity design.
Developed motion prototypes and interaction flows to showcase how Velvet could stand apart from competitors by blending bold design with a smooth booking process.
Timeline
This was a two-week sprint:
Week 1: Market research, competitor analysis, early wireframes
Week 2: High-fidelity UI design, motion prototyping, and presentation
Context
Overview
The challenge was to redesign the movie ticketing flow into something intuitive, visually striking, and engaging.
Problem: Many existing ticketing apps prioritize utility but lack visual appeal, making them feel transactional rather than immersive.
Goal: Build a mobile-first ticketing experience that feels cinematic, premium, and effortless to use.
Outcome: A conceptual ticketing app that delivers an engaging discovery-to-checkout journey with bold visuals, smooth navigation, and a strong brand identity.
My Role
Led UX/UI design, user research, wireframing, prototyping, and high-fidelity design.
Developed motion prototypes and interaction flows to showcase how Velvet could stand apart from competitors by blending bold design with a smooth booking process.
Timeline
This was a two-week sprint:
Week 1: Market research, competitor analysis, early wireframes
Week 2: High-fidelity UI design, motion prototyping, and presentation
Context
Overview
The challenge was to redesign the movie ticketing flow into something intuitive, visually striking, and engaging.
Problem: Many existing ticketing apps prioritize utility but lack visual appeal, making them feel transactional rather than immersive.
Goal: Build a mobile-first ticketing experience that feels cinematic, premium, and effortless to use.
Outcome: A conceptual ticketing app that delivers an engaging discovery-to-checkout journey with bold visuals, smooth navigation, and a strong brand identity.
My Role
Led UX/UI design, user research, wireframing, prototyping, and high-fidelity design.
Developed motion prototypes and interaction flows to showcase how Velvet could stand apart from competitors by blending bold design with a smooth booking process.
Timeline
This was a two-week sprint:
Week 1: Market research, competitor analysis, early wireframes
Week 2: High-fidelity UI design, motion prototyping, and presentation
Project Brief
The objective was to design a movie ticketing app that transforms a transactional process into a cinematic experience. The app needed to:
Highlight upcoming films with bold, immersive visuals
Provide simple, responsive navigation for booking
Deliver a premium yet efficient ticketing flow
Reinforce the cultural and social excitement of moviegoing
The Challenge: Creating a seamless user flow while amplifying the cinematic brand identity
Project Brief
The objective was to design a movie ticketing app that transforms a transactional process into a cinematic experience. The app needed to:
Highlight upcoming films with bold, immersive visuals
Provide simple, responsive navigation for booking
Deliver a premium yet efficient ticketing flow
Reinforce the cultural and social excitement of moviegoing
The Challenge: Creating a seamless user flow while amplifying the cinematic brand identity
Project Brief
The objective was to design a movie ticketing app that transforms a transactional process into a cinematic experience. The app needed to:
Highlight upcoming films with bold, immersive visuals
Provide simple, responsive navigation for booking
Deliver a premium yet efficient ticketing flow
Reinforce the cultural and social excitement of moviegoing
The Challenge: Creating a seamless user flow while amplifying the cinematic brand identity
Design
The design process focused on four key areas:
Home Feed: Immersive trailers and posters in a scrollable feed to capture attention.
Film Pages: Clean layouts emphasizing showtimes, trailers, and reviews in a visually cinematic format.
Ticketing Flow: A streamlined booking process with clear seat maps and minimal steps.
Community & Events: Integration of special screenings, countdowns, and exclusive offers to emphasize movie culture as a shared experience.
Design
The design process focused on four key areas:
Home Feed: Immersive trailers and posters in a scrollable feed to capture attention.
Film Pages: Clean layouts emphasizing showtimes, trailers, and reviews in a visually cinematic format.
Ticketing Flow: A streamlined booking process with clear seat maps and minimal steps.
Community & Events: Integration of special screenings, countdowns, and exclusive offers to emphasize movie culture as a shared experience.
Design
The design process focused on four key areas:
Home Feed: Immersive trailers and posters in a scrollable feed to capture attention.
Film Pages: Clean layouts emphasizing showtimes, trailers, and reviews in a visually cinematic format.
Ticketing Flow: A streamlined booking process with clear seat maps and minimal steps.
Community & Events: Integration of special screenings, countdowns, and exclusive offers to emphasize movie culture as a shared experience.
Results
The final prototype demonstrated how a transactional app could evolve into an aspirational, cinematic platform. Velvet’s design delivered an intuitive, visually bold ticketing flow that elevated moviegoing from a purchase into an experience.
By merging film-inspired branding with frictionless UX, Velvet showed how entertainment platforms can feel both premium and accessible.
Results
The final prototype demonstrated how a transactional app could evolve into an aspirational, cinematic platform. Velvet’s design delivered an intuitive, visually bold ticketing flow that elevated moviegoing from a purchase into an experience.
By merging film-inspired branding with frictionless UX, Velvet showed how entertainment platforms can feel both premium and accessible.
Results
The final prototype demonstrated how a transactional app could evolve into an aspirational, cinematic platform. Velvet’s design delivered an intuitive, visually bold ticketing flow that elevated moviegoing from a purchase into an experience.
By merging film-inspired branding with frictionless UX, Velvet showed how entertainment platforms can feel both premium and accessible.
Takeaways
Learned to balance bold visuals with clean usability in a high-traffic app.
Saw the value of motion design as a storytelling tool for cinematic impact.
Gained experience designing for both functionality (checkout) and emotional engagement (community features).
Takeaways
Learned to balance bold visuals with clean usability in a high-traffic app.
Saw the value of motion design as a storytelling tool for cinematic impact.
Gained experience designing for both functionality (checkout) and emotional engagement (community features).
Takeaways
Learned to balance bold visuals with clean usability in a high-traffic app.
Saw the value of motion design as a storytelling tool for cinematic impact.
Gained experience designing for both functionality (checkout) and emotional engagement (community features).