Darc Sport Fashion App
Darc Sport is a fitness and lifestyle brand known for its monochrome, statement-driven aesthetic. ASOS, by contrast, is recognized for its streamlined shopping flow and accessible navigation.
The goal of this project was to combine Darc Sport’s powerful branding with ASOS’s usability, producing a mobile-first shopping experience that is sleek, intuitive, and product-focused.
This was developed as part of the Purdue UX/UI Certificate Program, where I explored how generative AI could accelerate early ideation. Working independently, I handled research, wireframing, prototyping, and visual design, refining the app into a concept that balances athletic edge with UX clarity.
Darc Sport Fashion App
Darc Sport is a fitness and lifestyle brand known for its monochrome, statement-driven aesthetic. ASOS, by contrast, is recognized for its streamlined shopping flow and accessible navigation.
The goal of this project was to combine Darc Sport’s powerful branding with ASOS’s usability, producing a mobile-first shopping experience that is sleek, intuitive, and product-focused.
This was developed as part of the Purdue UX/UI Certificate Program, where I explored how generative AI could accelerate early ideation. Working independently, I handled research, wireframing, prototyping, and visual design, refining the app into a concept that balances athletic edge with UX clarity.
Darc Sport Fashion App
Darc Sport is a fitness and lifestyle brand known for its monochrome, statement-driven aesthetic. ASOS, by contrast, is recognized for its streamlined shopping flow and accessible navigation.
The goal of this project was to combine Darc Sport’s powerful branding with ASOS’s usability, producing a mobile-first shopping experience that is sleek, intuitive, and product-focused.
This was developed as part of the Purdue UX/UI Certificate Program, where I explored how generative AI could accelerate early ideation. Working independently, I handled research, wireframing, prototyping, and visual design, refining the app into a concept that balances athletic edge with UX clarity.
Context
Overview
The challenge was to design a fashion e-commerce app that feels bold and visually striking, while remaining simple and effortless to use.
Problem: Many shopping apps sacrifice usability for flashy visuals, leaving users overwhelmed.
Goal: Build a mobile-first design that highlights products clearly while staying true to Darc Sport’s distinct monochrome brand identity.
Outcome: A conceptual shopping app that delivers an intuitive, responsive experience with a minimalist interface and clean navigation patterns.
My Role
Led UX/UI design, user research, wireframing, prototyping, and visual design.
Developed motion prototypes and interaction patterns to demonstrate how bold brand identity could coexist with a frictionless shopping experience.
Timeline
This was a two-week sprint:
Week 1: Research, competitive analysis, and initial wireframes
Week 2: High-fidelity UI design, motion prototyping, and final presentation
Context
Overview
The challenge was to design a fashion e-commerce app that feels bold and visually striking, while remaining simple and effortless to use.
Problem: Many shopping apps sacrifice usability for flashy visuals, leaving users overwhelmed.
Goal: Build a mobile-first design that highlights products clearly while staying true to Darc Sport’s distinct monochrome brand identity.
Outcome: A conceptual shopping app that delivers an intuitive, responsive experience with a minimalist interface and clean navigation patterns.
My Role
Led UX/UI design, user research, wireframing, prototyping, and visual design.
Developed motion prototypes and interaction patterns to demonstrate how bold brand identity could coexist with a frictionless shopping experience.
Timeline
This was a two-week sprint:
Week 1: Research, competitive analysis, and initial wireframes
Week 2: High-fidelity UI design, motion prototyping, and final presentation
Context
Overview
The challenge was to design a fashion e-commerce app that feels bold and visually striking, while remaining simple and effortless to use.
Problem: Many shopping apps sacrifice usability for flashy visuals, leaving users overwhelmed.
Goal: Build a mobile-first design that highlights products clearly while staying true to Darc Sport’s distinct monochrome brand identity.
Outcome: A conceptual shopping app that delivers an intuitive, responsive experience with a minimalist interface and clean navigation patterns.
My Role
Led UX/UI design, user research, wireframing, prototyping, and visual design.
Developed motion prototypes and interaction patterns to demonstrate how bold brand identity could coexist with a frictionless shopping experience.
Timeline
This was a two-week sprint:
Week 1: Research, competitive analysis, and initial wireframes
Week 2: High-fidelity UI design, motion prototyping, and final presentation
Project Brief
The objective was to merge Darc Sport’s athletic identity with ASOS’s proven e-commerce usability. The app needed to:
Highlight products with bold, cinematic visuals
Provide simple, responsive navigation
Deliver a premium yet minimalistic shopping experience
The Challenge: Balancing a strong brand presence with seamless usability
Project Brief
The objective was to merge Darc Sport’s athletic identity with ASOS’s proven e-commerce usability. The app needed to:
Highlight products with bold, cinematic visuals
Provide simple, responsive navigation
Deliver a premium yet minimalistic shopping experience
The Challenge: Balancing a strong brand presence with seamless usability
Project Brief
The objective was to merge Darc Sport’s athletic identity with ASOS’s proven e-commerce usability. The app needed to:
Highlight products with bold, cinematic visuals
Provide simple, responsive navigation
Deliver a premium yet minimalistic shopping experience
The Challenge: Balancing a strong brand presence with seamless usability
Design
The design process focused on four key areas:
Immersive Product Feed: Edge-to-edge visuals paired with smooth scrolling to reinforce the bold aesthetic.
Product Pages: Minimalist layouts with swipe navigation and emphasis on photography.
Checkout Flow: A streamlined, sticky cart with as few steps as possible.
Community & Drops: Integrated countdowns and exclusives to mirror Darc Sport’s culture of limited releases
Design
The design process focused on four key areas:
Immersive Product Feed: Edge-to-edge visuals paired with smooth scrolling to reinforce the bold aesthetic.
Product Pages: Minimalist layouts with swipe navigation and emphasis on photography.
Checkout Flow: A streamlined, sticky cart with as few steps as possible.
Community & Drops: Integrated countdowns and exclusives to mirror Darc Sport’s culture of limited releases
Design
The design process focused on four key areas:
Immersive Product Feed: Edge-to-edge visuals paired with smooth scrolling to reinforce the bold aesthetic.
Product Pages: Minimalist layouts with swipe navigation and emphasis on photography.
Checkout Flow: A streamlined, sticky cart with as few steps as possible.
Community & Drops: Integrated countdowns and exclusives to mirror Darc Sport’s culture of limited releases
Results
The final prototype demonstrated how a lifestyle-driven brand can deliver a shopping experience that is bold, cinematic, and aspirational—without compromising usability. By merging Darc Sport’s striking identity with ASOS’s e-commerce clarity, the app delivered a unique model for how bold branding and UX efficiency can coexist.
Results
The final prototype demonstrated how a lifestyle-driven brand can deliver a shopping experience that is bold, cinematic, and aspirational—without compromising usability. By merging Darc Sport’s striking identity with ASOS’s e-commerce clarity, the app delivered a unique model for how bold branding and UX efficiency can coexist.
Results
The final prototype demonstrated how a lifestyle-driven brand can deliver a shopping experience that is bold, cinematic, and aspirational—without compromising usability. By merging Darc Sport’s striking identity with ASOS’s e-commerce clarity, the app delivered a unique model for how bold branding and UX efficiency can coexist.
Takeaways
Learned to merge brand storytelling with intuitive usability
Saw the impact of motion design as a tool for clarity rather than decoration
Gained experience designing for scalability, from single drops to full product catalogs
Takeaways
Learned to merge brand storytelling with intuitive usability
Saw the impact of motion design as a tool for clarity rather than decoration
Gained experience designing for scalability, from single drops to full product catalogs
Takeaways
Learned to merge brand storytelling with intuitive usability
Saw the impact of motion design as a tool for clarity rather than decoration
Gained experience designing for scalability, from single drops to full product catalogs